I have been remiss in writing about our lovely store, simply because, as a small business owner, you find that you NEVER have enough time.
FOLD sure has gone through quite a progression. Especially this last year. We started in December, 2012 as a one shelf, 100 square foot retail space with my art studio in the back. There was only one small wall of art and FOLD... was born. Fast forward to now, almost 2 years later.
After painfully expanding several times, we are finally at our final floor plan. Then came refinement, placement and definition. And marketing. And community networking. And social networking. And.... oh goodness. What a lovely adventure it has been.
Finally. We have found our true voice. A true definition to what FOLD is and what FOLD represents. We are the Gallery that shows the work of amazing LOS ANGELES artists. We are the shop that celebrates and honors the hardworking LOS ANGELES artisan. We are the vintage store that brings you unique, lovely gifts and decor.
A few days ago, we finished the installation of the custom shelves that were designed and implemented by Winston Rylee Design. WRD is a local woodcraft artisan that uses reclaimed LA Timber to create furniture and artisanal wood designs. Our shelves are made of a beautiful, tight woodgrain only found in old growth trees. The shelves had been doors that were painstakingly pulled apart, planed down, sanded, custom fitted and designed, sealed and installed.
For this new Handmade in LA section of our retail space, we are currently working with over 10 Los Angeles artisans with more coming soon! I am always so amazed with the amount of talented individuals and small-team businesses in LA. I am so proud to be working with every one of them and so grateful that we are in the same community.
Next week, we continue the new build plan. This one is my design implemented by WRD and myself. Stay tuned for updates :)
Be sure to check out the Winston Rylee Design & LA Timber Trading Co website here.